Polaroid is well on its way to transforming its company from an Instant Film Production Company to a completely Digital Imaging company. With the production of integral film being stopped in factories around the world in the past year, instant film has been flying off the shelves left and right. Nowadays, you won’t find instant film in places such as Target or Walmart (I was shocked to see how fast it took for stores to stop carrying the film when I tried making a pit stop to Target to pick some up). The Impossible Project has been founded to carry out a mission to re-invent, and re-start the production of analog integral film for the use of Polaroid instant cameras, but not under Polaroid’s name. The same recipe has been used for making the Polaroid film since 1972, and in order to create a mass-production of analog integral film again, The Impossible Project has teamed up with several of the world’s most experienced Integral Film experts to find a way to use new components and parts in making a more sufficient film material. The Impossible Project has only 12 months to re-configure and re-make film that is ready for mass production. By the end of this year, the new analog integral film must be ready.
The Impossible Project has been gaining recognition from much of the press including The New York Times, PDN, and Le Monde.
Go to The Impossible Project’s official website to check out the Polaroid factory and equipment that the team of experts are using, and to see how you can help this mission become a success.