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Pentax 645 is one of the most renowned piece of photographic equipment – a camera sought after by the worlds best outdoor photographers. A system that dates back to 1984, it was the first ever multi-mode, medium-format camera. It boasted the best and the most advanced of the era’s SLR technology in a compact body. The 645N was later introduced with a manual focus feature and later with the 645NII, and also with the production of interchangeable lenses from Pentax and third-party manufacturers. And in the onset of the digital revolution, this famous camera system joined the ranks in the digital market. The Pentax 645D was finally released and is loaded with today’s DSLR features and, still, maintaining its medium-format camera.

The 645D is armed with a large, 40 mega-pixel sensor (44mm by 33mm) that delivers sharp, high-resolution images, something that is only seen on professional DSRLs. Couple this image sensor with a newly-developed 77-segment metering system, 11 high-precision wide-frame AF sensor, you will surely get the most accurate shots with the 654D.

Get more control over your images with the 654D. A feature incorporated in this digital medium-format camera is a custom image function. Adjust color saturation, hue, contrast -the usual customizable settings in a camera. Also, with 8 modes of presets already built into the camera, you can choose how your images will turn out. Included in the 8 modes is -a first- the Reverse Film mode which simulates the effect of a film exposed on its reverse side.

All these features and more are all bundled in a sealed, compact, and durable body made from aluminum and magnesium. So durable, in fact that it can withstand temperatures as low as -10 degrees celcius. The 645D’s LCDs are also protected by tempered glass to protect against scratches.

Photo Courtesy of Pentax

News about Pentax adding four new body colors for its K-x cams is good news for many pentax fans and you can now get them from Pentax stores. The new colors include orange, green, purple and bright blue. It seems these candy-colored digital cameras will fly off the shelves faster than expected because of the attractive color additions. The usually colors for the Pentax K-x are black, navy blue, red and white –not that these colors are not attractive, it is just that the new color additions are quite refreshing.

If you do not believe this news however you may refer to the Pentax Webstore and take a look at the company’s press release last April 23^rd, 2010.  The K-x digital SLRs from Pentax in the new colors are exclusive for pre-order at this time. The new colors are limited edition colors so be sure to go to website if you want one.

Good news Pentax lovers, the camera manufacturer just released new information about their newest addition to their firmware line for the K200D, K20D, K2000/K-m and K10D. The firmware you buy would depend on what kind of model you have. What makes many photographers happy is that this K-series DSLR firmware improves recording image stability for SDHC memory cards. If you already have the firmware for your Pentax digital SLR camera, you can get your free update at Pentax’s website.

Just make sure that you choose the right update version though. You can also get an update for your K-7 firmware and  can get Pentax RAW codec for windows.

After five years, Pentax finally came out with its much anticipated digital camera (645D medium format). The new digital camera is the very first from Pentax in the said format. The camera is amazing, with 40MP and compatible with all 645 system lenses, a CCD sensor (44 x 33) –consumers will never go wrong. The bad news is, it will initially be sold only in Japan and will be released in the US by May 2010 at a $9, 400 price tag. In conjunction with the release of the 645 medium format camera, Pentax also came out with with SDM AW (D FA 645 55mm F2.8) lenses. The lens is weather resistant and boasts a supersonic direct drive motor so you can switch from AF/MF instantly. The price tag for the lens is around $1, 100.

Pentax’s new “rugged” camera features 12.1 Megapixels, 5x internal optical zoom, a wide angle 28mm lens, a 2.5″ anti-reflective LCD screen, and HD movie capture. Advertised as “waterproof, shockproof, coldproof, and dustproof” the Optio W80 fits the bill as a camera destined to climb mountains and swim across oceans. Certified waterproof up to 12 feet (5m), shockproof for drops of up to 3.3 feet (1m), and coldproof down to 14 degrees Fahrenheit (-10C). For $300 you can rest easy knowing that this camera won’t break if you accidentally sit on it or knock it off the counter — definitely a must for the adventurer or klutz of the family.