
Photo Courtesy of RentPhotoStuff.com
Value and quality for money, this seems to be the trend in any market lately. Even in the world of photography, a hobby (or profession to some) that is known to be one of the most expensive, leading companies are competing to attract even the most budget-conscious consumers.
A look at Canon’s trend, the market leader, we can see how it has changed, and how it approaches the market and its consumers. Known to make the best, and also expensive, optics and camera bodies, Canon decided it would also be wise to accommodate people with tight pockets.
The debut of Canon’s Digital Rebel (Canon 300D) began the revolution of sub $1000-dollar Digital SLRs. The term rebel appropriated the 300D, as the current market then, only had expensive prosumer cameras with prices ranging above the $1000-dollar mark such as the 10D. By August 2003, the revolution began.
Since the release of the 300D and recent advances in digital optics technology, Canon continued to introduce entry-level DSLRs alongside their more expensive prosumer cameras. It meant that the Digital Rebel wouldn’t be alone in the rebellion. In 2005, the 300D was replaced by a more updated and upgraded version, the 350D, which reigned the entry-level market.
This trend continues to the present day, and Canon’s Rebel series is becoming more and more innovative and more powerful, almost to a point of becoming a semi-prosumer camera. From the 300D and 350D, the advances of the 400 to the 450D, to the current market entry of the 500D and 550D, Canon doesn’t seem to run out of market ideas and still staying below the $1000-dollar mark.